Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus
OK, a book with a few hints and tips that helps you refine your elevator speach and reminds you that every conversation is a pitch or ad requesting interest. Really, not that bad of a thing.
Any office hall way, any two people, the first says, 'how's it going?' as they cross in the hall. Possible responses...
That is the value of "Brag!", you learn techniques for when you find yourself on the elevator with the CEO and every other a-hole tells him/her about the weather. This also serves in developing your opener at parties and building the intro other people use for you.
In my classification of books this is a 'Library' class book. Worth the cash, maybe, but you want to know where to get it when you want it... like your local library.
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